Monday, September 17 • 2:00pm - 3:00pm
NonPremium Acquisition Techniques That Convert

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A variety of non-premium prospect acquisition techniques will be shown with results and costs from a variety of non-profit clients. A thorough review of each component from OE to reply will include a review of essential elements that multiple successful acquisition packages each had in common.

1. Learn advantages to non-premium prospect acquisition packages.
2. Learn acceptable ROI for new donor acquisition packages.
3. Learn characteristics common to successful non-premium prospect packages.

avatar for James Lawrence

James Lawrence

EVP Client Services, Lawrence Direct Marketing
Jim Lawrence is Executive Vice-President of Client Services at Lawrence Direct Marketing, Inc. (LDMI), a full-service direct response agency founded in 1987. Located in Warrenton, Virginia, LDMI specializes in fundraising for non-profits and offers its select group of non-profit... Read More →
avatar for Kathleen Corkery Mellon

Kathleen Corkery Mellon

Development Director, Sudan Relief Fund
Kathleen Corkery Mellon graduated from George Mason University in 2013 with a degree in Business Management. After graduation she began working in donor relations for Sudan Relief Fund, a nonprofit that provides food and medical supplies to the people of South Sudan.  With the help... Read More →


Sally Pietrofitta

Missionaries of the Sacred Hearts of Jesus and Mary

Monday September 17, 2018 2:00pm - 3:00pm
Salon A